New name, same marketing campaign DNA.
We’ve designed five strategic packages, each one
constructed to help you achieve your next goal.
Apartments & Developments built Australia’s specialist off-the-plan property platform. Twelve years on, our name no longer fit our vision. Plus, eight syllables is a bit of a mouthful. We were presented with the opportunity to go from eight to one.
To A&D, we say adieu. From 01/10/2026, we are View.
The site has been rebuilt from the ground up. The people are the same, and as always we’re here to help.
View.com.au is rebuilt around the project listing and the buyer exploring it: every floorplan is an enquiry point, the display suite books visits from the page, and your company has a profile on Behind the Build that every listing links to.
Buyers see how many projects are live in their state, area and suburb at every step of the search. Campaigns beginning 01/10/2026 start there.
Our own campaign platform, designed in-house and built for off-the-plan project marketing.
Live reporting and insights on your campaign, in one place, with a dedicated campaign manager attached to it.
We protect the community you’re buying access to; sends go to the most recently engaged subscribers, and we keep frequency deliberately low, so your message arrives with attention left to give.
Every inclusion in your package sends buyers to one place: your project listing. Five reasons to care sit at the top, every layout has its own enquiry point, and the display suite books visits from the page. Your campaign manager builds it with you.
One sponsored send to the most recently engaged subscribers in your project’s state database. We cleanse the database regularly and keep frequency low, so the send lands with attention to spare.
The Sponsored MMS puts your hero image on the phones of 5,000 targeted subscribers. The Follow-Up SMS goes only to the people who clicked the New On Site eDM or the MMS, while your project is still in mind. In Victoria the MMS is replaced by a Sponsored SMS.
Work directly with our in-house editors on a story built for your project: a profile, an architect spotlight, a purchaser interview. It runs on View, is featured in the weekly newsletter and links back to your project site. A masthead telling the story reads differently to an ad.
Your project posted to our buyer community on Instagram and our industry audience on LinkedIn, amplified through collabs, with performance reporting behind every post.
Source: LinkedIn and Instagram insights, January to October 2025.
Our in-house digital team runs search and social campaigns for your project across the full term, built on demographic, interest, location and proprietary data, and pointed at your listing.
A Coming Soon Listing puts your project in front of buyers ahead of launch, so interest builds while the display suite is still being fitted out. It is the foundation of the Content Package, with Always-On Search & Social running beside it.
When your listing goes live, an automated New On Site eDM goes to the entire state database. Buyers who subscribed to hear about new projects hear about yours first. No template or artwork is needed; the listing supplies it.
Your development featured in the weekly newsletter for the full term, to a database that reads it for the newest projects. It runs the length of your campaign, so the reminder repeats.
A Brand Editorial written by our editors about your company, amplified in the weekly newsletter and on the View Instagram account, then sent as a state-targeted Brand eDM. Buyers learn who is building before they ask what.
A bespoke three-minute video feature, produced for your project and worked across your listing, eDM and social. A Video Editorial runs it on View, the newsletter and Instagram amplify it, and a state-targeted Video eDM sends it direct.
Buyers on View search by suburb and precinct, and the site shows them how many projects are live at every step. The Suburb & Precinct Sponsorship attaches your project to that journey for your suburb and its surrounds; placements are confirmed with your campaign manager.
Audience Extension is a campaign boost managed by View.com.au: $3,000 of media a month targeting property purchaser lookalikes and your project’s key demographics, on top of Always-On Search & Social. It is built for launches that need reach fast.
Atrium by View is our own campaign platform, designed in-house for off-the-plan project marketing: live reporting and insights on your campaign in one place. Your dedicated campaign manager reads it with you, briefs the listing, monitors the sends and outlines the next step.
Hover a column to trace one package through the full inclusion set.
| Inclusion | Content | Campaign | Brand Campaign | Video Campaign | Audience Extension |
|---|---|---|---|---|---|
| Dedicated Campaign Manager | |||||
| Atrium Access for Reporting & Insights | |||||
| Coming Soon Listing | – | – | – | – | |
| Project Listing | – | ||||
| New On Site eDM | – | ||||
| Audience Extension Media | – | – | – | – | $3,000 /month |
| Project Suburb & Precinct Sponsorship | – | – | – | ||
| Bespoke 3-Minute Video Feature | – | – | – | – | |
| Editorial | ×1 · project | – | ×1 · brand | ×1 · video | – |
| Editorial Amplification, newsletter & Instagram | – | – | – | ||
| Weekly Newsletter Feature | |||||
| State Targeted eDM (20,000 most recently engaged) | – | ×1 | ×1 · brand | ×2 · state & video | ×1 |
| Sponsored MMS, 5,000 hyper-targeted | – | ×1 | ×1 | ×2 | ×1 |
| Follow-Up SMS to clickers | – | ×1 | ×1 | ×2 | ×1 |
| LinkedIn Post | |||||
| Instagram Post | |||||
| Always-On Search & Social | |||||
| Neighbourhood Spotlight Editorial on a 6-month booking | – | ×1 | ×1 | ×1 | ×1 |
| Price per month, excl. GST | |||||
| Total cost over minimum term, excl. GST |
We collaborate to define your objectives and target audience, and get your project listing live.
We implement the campaign, monitor its success and analyse key metrics to optimise results.
We report on the campaign’s performance and outline the next steps.
Your campaign manager will walk you through the packages against your project’s stage and goals, and tailor the plan from there.
The packages arrive with the new View.com.au website and Atrium, our reporting and insights platform.
We’ll look after you through the transition; talk to us about how your plan moves across.
